TikTok is introducing a updated setting that allows them to cut down on the quantity of artificial intelligence-produced videos appearing in their streams. This move comes as the service revealed that it now features in excess of 1 bn content made with AI.
Testing and Rollout
The update is being tested over the following weeks before a widespread release. This shift coincides with a rise in AI content, driven by emerging content generation software.
AI Proliferation Online
Studies have shown that approximately 10% of the fastest-growing video streams on a competing service only show AI-generated videos. A significant portion of this content is classified as low-quality AI content, a phrase for inferior, mass-produced content that is typically absurd or surreal.
“We know from our community that a lot of users like content made with AI tools, including computer-generated images to educational videos, and we aim to give people the power to adjust the amount of that, according to their own likes,” commented a spokesperson.
Scale of AI Content
The service disclosed that there are presently over a billion videos on its app identified as made with AI. Overall, more than 100 mn media items are uploaded to the service daily, making AI-generated material a relatively small percentage of its complete catalog.
How to Adjust Settings
Users will be in a position to decrease or raise the level of AI content they see by accessing the content preference feature in the platform and picking the AI content topic. Additional categories that currently be controlled under the filter cover politics, fashion, aesthetics, and dance.
Content Labeling and Policies
TikTok’s guidelines require users to label convincing AI-made content, and it bans malicious deepfakes of well-known individuals or emergencies. Any believable artificial content that is not labeled can be removed under its community policies.
Furthermore, the app will from now on apply an artificially created label to content produced via its proprietary AI systems, or detected by an collaborative effort for identifying artificial media. This action is intended to deter users from trying to circumvent the disclosure requirement.
Responsible AI Funding
The company is furthermore launching a $2 million awareness program for professionals and groups to produce informative material about responsible artificial intelligence. This program will benefit charitable organizations specializing in training programming and robotics.
Moderation Strategy
The video-sharing app has supported its moderation strategy, during discussion over intentions to lay off a large number of safety staff in the UK. The company is set to reduce 439 jobs in its content moderation division in its British office, with trade unions and online safety experts voicing alarm that people are being substituted by machine-led review.
A company official stated that people-led review would still have a role, but AI can protect employees by filtering out the most graphic content ahead of it gets reviewed by staff. TikTok reported a significant reduction in shocking and graphic content handled by human moderators over the previous year due to reliance on its automated systems.
We believe it is crucial to integrate people and machines to ensure user safety,” the official commented. “We’ll have humans as involved in the system, but we further consider it’s very important to minimize viewing of dangerous material as swiftly, which is the area in which a lot of the machine support is really helping us work at speed.”
