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Wolff Preparing to Sell Stake Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has led the Mercedes team to record-breaking achievements in Formula 1

Toto Wolff is engaged in advanced talks to sell part of his ownership stake in the Mercedes F1 outfit.

This transaction values Mercedes at £4.6bn – a record for an F1 team – after McLaren were valued at £3.5 billion in a change of corporate structure last September.

The Austrian executive, who owns one-third of Mercedes F1, plans to divest a stake approximately 5%.

The 53-year-old would stay on as team principal and chief executive officer should the deal proceed.

Shareholder Structure

The other shareholders in the team are Mercedes-Benz and chemicals giant Ineos Group, who each also own one-third of the company.

An official representative stated: "We will be making no official statement on this. The governance of Mercedes F1 will remain unaltered, and each shareholder are dedicated to the ongoing success of Mercedes-Benz in F1."

Valuation Increase

This arrangement would represent a substantial rise in value of Mercedes F1 after Ineos bought its share for £208m in 2022.

The rise demonstrates the growth in valuations of Formula 1 outfits in the past few years as a consequence of the increasing appeal of Formula 1 globally.

This trend was evident with the success of the F1 movie featuring Hollywood star Brad Pitt, which debuted in summer 2023 and earned over $630m (£458m) at cinemas worldwide.

The film represents the actor's top-grossing movie and the most successful sports film to date.

Current Standings

Mercedes are second in the constructors' championship, trailing McLaren Racing, with three Grands Prix left in the current championship.

Mercedes' primary racer George Russell has secured victory in 2 of the 21 grands prix this year and is fourth in the drivers' championship after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

The team secured a record eight consecutive team titles and seven drivers' titles, six won by Lewis Hamilton and one for Nico Rosberg, from 2014 and 2021.

JF
Written by

Jacob Friedman DDS

A London-based writer passionate about uncovering hidden gems and sharing practical lifestyle advice with a touch of British charm.

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